Snapchat as a Marketing Tool

Snapchat is a social media mobile app that allows you to send videos or images that disappear after being seen by the receptor. There are approximately 26 million users in the U.S., and around 400 million snaps are sent daily. The videos

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Virtual Reality and How to Use It Wisely

Marketers can now provide a fuller experience through Virtual Reality – showing their potential customers a specific place or event. With this new technology, marketers can reach out to new markets and get customers interested in what they present to

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Insight on How “Reactions” Could Affect the Way Marketers Reach Out to People

We all know the basic “like” button. Now we can also love a post, show that it made us laugh with the “haha” reaction, show surprise with the “wow” reaction, and even ‘react’ with sadness or anger. The point here

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How Should Your Content Marketing Strategy Look This 2016

Here’s a short explanation on what content marketing is.  This marketing strategy is focused on developing and sharing attractive, relevant, and steady content to engage and retain a certain audience. Content can be presented in various ways like videos, photos,

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Create an Appealing Twitter Account for Your Business

Twitter is a microblogging platform that allows you to write “Tweets” that are 140 characters or less. People use twitter to find out what’s happening in the world in real time and to connect with people and companies globally. Around

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The Ultimate Guide to Exploit Your Instagram

We are talking about the fastest-growing app of the moment. This app has an estimated 400 million monthly active users (worldwide), and of those users the estimated number of users in the U.S. is around 77.6 million. In 2018, there

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How to Professionally Address Bad Reviews Online

Did you get a bad review on Facebook, Yelp, Yahoo! Local, Citysearch, Angie’s list or Google places for business; or a tough comment on Twitter and upsetting comments on your blog? Accepting positive comments is the easy and enjoyable part

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Comercio Electrónico en México 2016

Datos de la Asociación Mexicana de Internet (AMIPCI) indican que entre el 2014 y 2015, el comercio electrónico logró un crecimiento superior al 34%, el cual le permitió alcanzar 162 mil 100 millones de pesos por operaciones de compra en línea.

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Tendencias de Marketing en México para el 2016

En la actualidad, es posible estar informado de todo lo que está ocurriendo a nuestro alrededor tan solo con acceder a nuestro Smartphone. Estudios recientes muestran que casi 3 mil millones de personas (de acuerdo con estudios de Nielsen.com) están

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Social Media & Online Marketing Workshops in McAllen

Stay current with social media and other forms of online marketing to connect with your customers! We have partnered up with the UTPA/UTRGV Office of Continuing Education to provide a series of digital marketing workshops. These courses, designed for beginners and

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