Virtual Reality and How to Use It Wisely

Marketers can now provide a fuller experience through Virtual Reality – showing their potential customers a specific place or event. With this new technology, marketers can reach out to new markets and get customers interested in what they present to them.

One market that is going to be very influenced by this new trend is the gaming industry. New games introducing the possibility to play using VR will allow players to enjoy this technology and play in a very ‘sophisticated’ way.

Facebook is showing more videos with the trend of displaying 360 videos on subjects that attract people and spark their interest in learning more about what they see. Perhaps in the future we will see VR introduced in our newsfeeds.

vr 2This new technology will introduce what normal photos or videos couldn’t show before: wider images, more context, and a very interesting approach to certain experiences. As an example, instead of just showing an image that says “Beautiful Hotel Near the Beach”, now companies can actually give potential customers a virtual tour and have them ‘experience’ what they have to offer, closing more deals and making the customer more intrigued.

If you offer trips, you can show the actual trip to potential customers and motivate them to travel. If you offer games, now you’re offering getting inside the game and seeing everything with your own eyes. If you offer products, you can develop strategies that involve seeing your product in VR and people engaging with it. The point is that this technology is here to stay and you can now offer an experience without necessarily purchasing it yet.

With more affordable options to acquire a virtual reality headset (one example being the Google Cardboard), it is possible for marketers to engage with this and incorporate it on their strategies. This will give brands a better opportunity to engage with their market. What are your thoughts about this?

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How Should Your Content Marketing Strategy Look This 2016

Here’s a short explanation on what content marketing is.  This marketing strategy is focused on developing and sharing attractive, relevant, and steady content to engage and retain a certain audience. Content can be presented in various ways like videos, photos, news, e-mails, podcasts, blogs, etc.  In raw terms, it’s a way to communicate with your potential customers without selling them anything. By doing this you’re showing them that you’re trustable enough and you’re giving them time to know and like your business before they start buying your brand.

 marketing strategy 2016 01To develop a new marketing strategy with good content marketing you should keep in mind the continuous growth of interactive content on the web. Companies are developing new ways to show brand content through a variety of strategies like that showcase videos and visuals. Some tools still in development and already attracting the attention of people are the Oculus Rift, VR tools, augmented reality, 360° videos, and other visual media content that you can already find on the web. These tools keep people engaged and entertained – they’re catching their attention.

Take note as well of the feature on social media to promote your publications. This tool will help your business reach out more people that may not be aware of what you offer – make sure to promote enough content that attracts people to your pages.

marketing strategy 2016 02Always remember to have lots and lots of visuals to keep people engaged with your media.  Make sure you create enough eye-catching content to publish and maintain people in touch with your brand. Videos are dominating people’s newsfeeds – you should incorporate some videos to your strategies, keeping them short and interesting (engaging the user from the beginning).

In this era in which our smart phones can build content almost similar to the one we used to see on T.V. using different apps and features, it is possible to create content that attracts the public and publish it instantly. You have to learn a lot about the apps of the moment or the features that are available for your phone so that way you can exploit it the best way possible.

As a final tip, make sure that all the content that you’re offering is responsive through mobiles. We expect to see an increment on the use of mobile devices to make online purchases and interact with web content. People are fascinated with their phones – make sure they can see what you offer on their smart phone!

Write a comment below if you believe there are other areas to focus on with your strategy….

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Create an Appealing Twitter Account for Your Business

Twitter is a microblogging platform that allows you to write “Tweets” that are 140 characters or less. People use twitter to find out what’s happening in the world in real time and to connect with people and companies globally. Around 42% of the total users on Twitter follow their favorite brands. It could be beneficial for your company to enter this potential market and have a significant outreach of possible new customers.

twitter 3As a recommendation, your profile should have your logo as profile picture. Use the name of your brand as username and add the link to your webpage and other social media accounts in your description. Also, it is a good idea to create a hashtag with the name of your brand for people to communicate easily with you.

Use the proper format to correctly write your Tweets: 1) start off with the text; 2) then the link you want to display; 3) add the attribution with @ if needed; 4) incorporate the hashtags, and 5) insert an image to make it more appealing.

I will now explain what you can do to engage correctly with the community on Twitter:

  1. Engage on relevant news

Comment on the trends, news, and other important events that could impact your brand. Join conversations that focus on things that matter to your business –  this way people will see you engaging and, once they find your content relevant, they will start following you.

  1. Retweeting

Another way to draw attention to your Twitter account is to retweet content that is interesting to your circle. Sharing this content will benefit your account and the one you’re retweeting from. Share information from important media content sources like Forbes, The Huffington Post, The New York Times, Buzzfeed or a source that is relevant with what you do.

  1. Content

Share repeatedly to get to people. You need to create engaging content for people to share it with their followers. It could help if you write the word “retweet” in the tweet. Share pages, blog entries – give information that is relevant with the people you want to reach. Write tweets that generate conversations and hold the interest of your followers.

  1. Teasing

To succeed doing this, you have to get people’s attention. You can create expectation in a series of tweets. Use this when launching a new product or a new feature – something new associated with your brand or an interesting promo. Create something worth following each tweet till the end.

  1. Rewards

Provide your Twitter followers with exclusive content through promotions – something to reward them for keeping in line with your company through this platform.

  1. Create a list

You can create lists of Twitter accounts and set them as private or public. You could create a private list to monitor your competition. You could also create a public list of Twitter accounts that you consider valuable in content and share it with your a
udience – this will draw more attention to your account.

  1. Images and videos

These are important to engage with your followers. It is more reliable to be retweeted with an image or video in your tweet. Make sure to share images worth sharing or interesting videos that make people interested in what you publish.

  1. Use the proper hashtags

Hashtags are the tools that you use on Twitter to reach a specific market. Use “Hashtagify” to research the most popular hashtags with the audience. Use “Rite tag” to rate the reach of your hashtags as you incorporate them. Get the MOST VISIBILITY for your tweets with these tools.

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You can also use Twitter Analytics to evaluate your progress and discover influential people near your market. Make sure that you’re doing the right thing on your Twitter account to make the most of it.

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How to Professionally Address Bad Reviews Online

Did you get a bad review on Facebook, Yelp, Yahoo! Local, Citysearch, Angie’s list or Google places for business; or a tough comment on Twitter and upsetting comments on your blog?

Accepting positive comments is the easy and enjoyable part of using social media to advertise your brand, but a proper handle of the negative reviews can actually help you to build trust with your online customers.

Is not uncommon to read one bad review while checking out a service or a specific product online. It is part of the research and we normally seek the reviews to learn if the service we require has any turndowns. By checking these reviews we learn the opinions and descriptions other consumers’ experiences.

A “BrightLocal” study conducted last year shows that approximately 72% of consumers stated that they rely on online reviews same as personal recommendations, while 52% said that the favorable reviews made them more likely to buy the product/service described.

Negative reviews aren’t so bad, you should take them as a challenge to improve and to show to the public that your business can take one critique and turn it into something positive for your service or product – always recall that not everyone can be pleased all the time.

bad reviews 02

The golden rule here is to always respond to these reviews within a margin of 24 to 48 hours to show professionalism (but you need to have an idea of how to address these negative comments). So take it as a constructive feedback and check out some of the tips we offer you to address these situations the best way possible:

-Examine the review, don’t react quickly. When you find a bad review, the first thing you may want to do is defend yourself letting your emotions control you. It is clear that you want to show that you’re trying to give the best service all the time. In this situation, the best thing you can do is: first, just analyze the review; then, write a comment on the review sounding concerned; and finally, assure the client that you’re open to hear their opinion to improve your service. Show them that you’re glad to have that opportunity to make an improvement.

That way, you can establish conversation with the customer in a positive manner. Also, people searching reviews will read the conversation and will realize how you make amends on negative experiences.bad reviews 03

At the end, after having decided to either refund their money or fix the issue by offering an extra service, you can now ask him/her nicely to re-write the review or make a positive comment about the solution to the problem.

Resolve it out of the public eye. This is another step you could take by sending one personal message to the reviewer and search for a solution that doesn’t involve making a long conversation online to avoid drawing more attention to the review. Once the problem is resolved offline you could ask the customer to reconsider updating the review if they were satisfied with the way the situation was solved. This could be a different approach to the last point, in which you can avoid a possible misunderstanding online and discuss in a more personal way to solve the issue. Even if the customer doesn’t delete the comment, you can post the steps you followed to address this situation and let people know that you make an effort to maintain good relationships with your customers.

Check for fake bad reviews. Yes, it could be possible that you’re dealing with the competitor or maybe an angry ex- employee. What you need to do first is to ensure that the review is fraudulent. Then, report this issue to the site the review was posted on – review sites like Yelp or Google Places for business have specific mechanisms to follow regarding fraudulent reviews). Once you report it and the site is sure that it’s indeed a fake review, it will disappear. The Federal Trade Commission has recently set precedent by punishing companies that write fraudulent comments; you could reach out to them as well.

bad reviews 04Let’s send the bad to the bottom. Be proactive! Another good thing that you could do to forget about bad comments is to encourage your loyal customers that are satisfied with the service you offer to write good reviews and comment about their experience with your service. This will send any bad review down the page, and you’ll have more positive comments for potential customers to read about your service on top (they would have to scroll down a bit to find the bad review). This weakens the bad reviews by showing that it was possibly an exception and not something that happens often.

What do you think? Comment below if you think there’s another solution to bad comments on review sites.

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Comercio Electrónico en México 2016

Datos de la Asociación Mexicana de Internet (AMIPCI) indican que entre el 2014 y 2015, el comercio electrónico logró un crecimiento superior al 34%, el cual le permitió alcanzar 162 mil 100 millones de pesos por operaciones de compra en línea. Emarketer estima que actualmente México ocupa el segundo lugar en cuanto a países con mayor porcentaje de crecimiento de compradores en línea con un 26.04%, siendo actualmente el líder en toda Latinoamérica en este rubro. Alrededor de 75% de los usuarios de la red (un estimado de 40 millones de personas) compran regularmente en línea. Para el 2016 se estima que México alcance más de 12.1 millones de compradores por medios digitales.

comercio electronico mexico 02¿Tu marca o empresa ofrece un producto? ¿Por qué no además de ofrecer ese producto en tiendas, dar la oportunidad de acceder al mismo desde la comodidad de sus hogares o cualquier lugar con acceso a Internet? Así logras que el consumidor tenga acceso a tu producto a través de su Smartphone, Tablet o laptop, y tú a cambio tienes más puntos de venta.

Antes de empezar a introducir tu comercio al amplio servicio de las ventas en línea, sólo debes de analizar los siguientes puntos y encontrar la forma de prevalecer e incrementar las posibilidades de tu marca en el mercado online:

  • La creciente inducción a la red en México y el acceso a la tecnología, que en México ronda alrededor de un 35% de la población.
  • Los productos bancarios; la accesibilidad de hacer los pagos en línea, que aún es un tema muy mal
    percibido por los compradores online, aunque para 2016 se espera mejorar en este ámbito, ya que los bancos
    perciben el crecimiento del comercio electrónico y están buscando formas de facilitar los pagos del mismo. En México más del 60% de las compras se realizan con tarjeta de crédito y la relación que se tiene con las tarjetas de débito es de 3 a 1.
  • Finalmente, lo último a tener en consideración es la oferta de un servicio de calidad; ¿Qué es esto? Ofrecer variedad con un alto servicio de postventa (Distribución, entrega, garantía, devoluciones, cambios, quejas y problemas). Recuerda que una experiencia única hará que tus consumidores se mantengan fieles y recomienden ampliamente tu marca.

Una vez analizados estos puntos, ten en cuenta la amplia conveniencia que tiene el comercio electrónico en México – una oportunidad de ofrecer tu marca a un mayor territorio y aumentar tu cantidad de consumidores, ¡solo por pasar tu comercio a un plano digital!comercio electronico mexico 03

 

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2013 The Year of Digital Marketing: The Internet Marketing Revolution

The increase use of digital media

According to a comprehensive analysis by Morgan Stanley, 91% of people always keep their phone within  3 ft around 24 hours a day. Because communication systems have become ever more comprehensive and integrated, it makes sense that every day more and more people use their mobile devices to read news, listen to the radio, and watch the programs that they want to watch. The shift in the relative time people spend near “traditional media” is shrinking. It is predicted that in the year 2013 digital marketing would take close to 70 percent of all successful marketing campaigns, even those that have traditionally relied on printed media in the past.

The importance of digital marketing

The increase use of digital media2013 is a revolutionary year according to several online marketing sources. As technologies make it possible for more and more people to have an integrated online experience, all marketing should focus around conveniently delivering to the customer the products and services in such a way that it require a minimal effort for him/her. As search engines provide more comprehensive services, for instance Google developing the Knowledge Graph, more and more people are expected to focus on the online image of a business before actually committing to do a local purchase decision. People use the internet to read reviews, get advice, and develop a perception of an establishment to decide if he/she wants to conduct business with the company.

It is important for your company to develop the right kind of online content and marketing strategy if you wish your company to be successful in the year 2013 and beyond. Business that fail to provide a significantly comprehensive service by taking advantage of online resources and tools, will see a drastic drop in their new clients. Do not let your competitors put you out of business, focus on developing an integrated online image that will attract new customers and increase brand loyalty with your existing clients.

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