Snapchat as a Marketing Tool

Snapchat is a social media mobile app that allows you to send videos or images that disappear after being seen by the receptor. There are approximately 26 million users in the U.S., and around 400 million snaps are sent daily.

The videos and images that you can send on the app are not the same as the ones you would see on Facebook or YouTube – videos on Snapchat have a short time limit and disappear after being seen. Now let’s think about how we can use this to reach out to our audience:

  1. You need to understand the app. It doesn’t matter if you’re dealing with high executives, this app is used in a very casual way. If you use it in a non-formal way, adding some filters from the app and with a sense of fun, you will be seen as more approachable and people will see your brand in a more personal way.
  2. Use the videos. Even if they’re going to disappear right after being seen, you can still show a right amount to keep people interested in your brand. These videos don’t have to be that professional because of the time limit.
  3. Show the personality of your brand. It is a social media app, so you should portray your brand in the way you want people to see it and demonstrate a more personal side of it. With the time limit of the app you’re able to show lots of videos and photos in a short time lapse. Use it to show what happens throughout your company’s processes.
  4. Create a story. Brands use Snapchat to create a personal story that will be visible to users for 24 hours. Don’t be afraid to show a more personal side of your brand, this will attract people.
  5. Live. Show your followers live moments of events happening around your brand.
  6. Exclusive content. Deliver exclusive content only to your Snapchat followers. Thank them by sharing offers they wouldn’t find on other apps. Make them interested in sharing your Snapchat to other users or in other media. A good example of this could be a promo where they have to share one of your Snaps in other social media and tag you to win something.
  7. Share your Snapcode. Share it on other social media so people can start following you.

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Please share your opinion in the comments below.

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Virtual Reality and How to Use It Wisely

Marketers can now provide a fuller experience through Virtual Reality – showing their potential customers a specific place or event. With this new technology, marketers can reach out to new markets and get customers interested in what they present to them.

One market that is going to be very influenced by this new trend is the gaming industry. New games introducing the possibility to play using VR will allow players to enjoy this technology and play in a very ‘sophisticated’ way.

Facebook is showing more videos with the trend of displaying 360 videos on subjects that attract people and spark their interest in learning more about what they see. Perhaps in the future we will see VR introduced in our newsfeeds.

vr 2This new technology will introduce what normal photos or videos couldn’t show before: wider images, more context, and a very interesting approach to certain experiences. As an example, instead of just showing an image that says “Beautiful Hotel Near the Beach”, now companies can actually give potential customers a virtual tour and have them ‘experience’ what they have to offer, closing more deals and making the customer more intrigued.

If you offer trips, you can show the actual trip to potential customers and motivate them to travel. If you offer games, now you’re offering getting inside the game and seeing everything with your own eyes. If you offer products, you can develop strategies that involve seeing your product in VR and people engaging with it. The point is that this technology is here to stay and you can now offer an experience without necessarily purchasing it yet.

With more affordable options to acquire a virtual reality headset (one example being the Google Cardboard), it is possible for marketers to engage with this and incorporate it on their strategies. This will give brands a better opportunity to engage with their market. What are your thoughts about this?

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Insight on How “Reactions” Could Affect the Way Marketers Reach Out to People

We all know the basic “like” button. Now we can also love a post, show that it made us laugh with the “haha” reaction, show surprise with the “wow” reaction, and even ‘react’ with sadness or anger. The point here is: how is this going to affect the interaction between marketers and Facebook users? According to Mark Zuckerberg, “Love” is the most popular reaction so far.

When people react to a post, it will show the three top reactions to the post and the name of your top friends that reacted to that post.

Obviously, before sharing this new way to interact, Facebook did a lot of research analyzing how people reacted when users posted something positive: usually getting more likes than comments; and when people posted things with negative, sad or angry feelings: people reacted commenting to give support to this person rather than only liking the publication.

This is where it gets interesting. With ‘reactions’ now you can show more easily the way you feel about a post without the necessity to explain your reaction with a comment. With the like button sometimes you needed to write a comment to show how you felt about the post. Now you can show that it angered you or that it made you happy, or even that you’re surprised – without the urge to comment why. This may affect the way marketers interact with people.

Imagine a post about a new product. With written comments it is possible to analyze how people perceive the product. With “reactions” it might be that they only react to the post without the need to write a comment about it. Thus it will be harder to analyze if they didn’t liked the product or how to improve it. We should look at the other side of the coin. With ‘reactions’ it is easier for users to express an emotion without the need to comment negatively. This is great because people will not necessarily see a negative comment, just a ‘reaction’. This is just an example of what could happen, but we need to keep in mind that it is not the same for every company and that we will see how “reactions” impact these interactions over time.

reactions 02Now, the Insight Facebook on your company page shows how many reactions your page received on your posts. The only thing that marketers should learn is how to interpret those reactions.

Facebook announced that all reactions, even the “Angry” one, will count as likes. People who react in any way to a specific post, will be more likely to see similar posts in the future on their newsfeed. Over time, Facebook will determine how to make this more accurate with the user likings.

It will be an interesting subject to deal with later when people learn the correct way to use the reactions and understand how this affects the company and its advertising campaigns.reactions 03

What do you think about Facebook new feature? Do you “like” the reactions? Comment below and tell us what you think….

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Create an Appealing Twitter Account for Your Business

Twitter is a microblogging platform that allows you to write “Tweets” that are 140 characters or less. People use twitter to find out what’s happening in the world in real time and to connect with people and companies globally. Around 42% of the total users on Twitter follow their favorite brands. It could be beneficial for your company to enter this potential market and have a significant outreach of possible new customers.

twitter 3As a recommendation, your profile should have your logo as profile picture. Use the name of your brand as username and add the link to your webpage and other social media accounts in your description. Also, it is a good idea to create a hashtag with the name of your brand for people to communicate easily with you.

Use the proper format to correctly write your Tweets: 1) start off with the text; 2) then the link you want to display; 3) add the attribution with @ if needed; 4) incorporate the hashtags, and 5) insert an image to make it more appealing.

I will now explain what you can do to engage correctly with the community on Twitter:

  1. Engage on relevant news

Comment on the trends, news, and other important events that could impact your brand. Join conversations that focus on things that matter to your business –  this way people will see you engaging and, once they find your content relevant, they will start following you.

  1. Retweeting

Another way to draw attention to your Twitter account is to retweet content that is interesting to your circle. Sharing this content will benefit your account and the one you’re retweeting from. Share information from important media content sources like Forbes, The Huffington Post, The New York Times, Buzzfeed or a source that is relevant with what you do.

  1. Content

Share repeatedly to get to people. You need to create engaging content for people to share it with their followers. It could help if you write the word “retweet” in the tweet. Share pages, blog entries – give information that is relevant with the people you want to reach. Write tweets that generate conversations and hold the interest of your followers.

  1. Teasing

To succeed doing this, you have to get people’s attention. You can create expectation in a series of tweets. Use this when launching a new product or a new feature – something new associated with your brand or an interesting promo. Create something worth following each tweet till the end.

  1. Rewards

Provide your Twitter followers with exclusive content through promotions – something to reward them for keeping in line with your company through this platform.

  1. Create a list

You can create lists of Twitter accounts and set them as private or public. You could create a private list to monitor your competition. You could also create a public list of Twitter accounts that you consider valuable in content and share it with your a
udience – this will draw more attention to your account.

  1. Images and videos

These are important to engage with your followers. It is more reliable to be retweeted with an image or video in your tweet. Make sure to share images worth sharing or interesting videos that make people interested in what you publish.

  1. Use the proper hashtags

Hashtags are the tools that you use on Twitter to reach a specific market. Use “Hashtagify” to research the most popular hashtags with the audience. Use “Rite tag” to rate the reach of your hashtags as you incorporate them. Get the MOST VISIBILITY for your tweets with these tools.

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You can also use Twitter Analytics to evaluate your progress and discover influential people near your market. Make sure that you’re doing the right thing on your Twitter account to make the most of it.

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Tendencias de Marketing en México para el 2016

En la actualidad, es posible estar informado de todo lo que está ocurriendo a nuestro alrededor tan solo con acceder a nuestro Smartphone. Estudios recientes muestran que casi 3 mil millones de personas (de acuerdo con estudios de Nielsen.com) están en línea, lo que conforma más de un 40% de la población mundial.

El consumidor cuenta con demasiadas herramientas para estar informado de qué consume y de la experiencia que puede esperar recibir del producto y/o servicio que se le ofrece, lo que lo vuelve más exigente día con día. El acceso al internet le permite investigar a fondo tu marca y la de tu competencia, y a su vez también le permite informarte lo satisfecho que quedó con tu producto y hacérselo saber a todos tus seguidores también. Esto en lugar de verlo como una desventaja, úsalo a tu favor: genera buenas expectativas a través de la recomendación de tus propios consumidores – desarrolla un vínculo emocional que cree lealtad entre tu consumidor y tu marca.

Ofrécele a tu consumidor:

  1. Experiencia Inmersiva: La historia completa de la experiencia que se puede esperar obtener con tu marca con el fin de generar un vínculo emocional creando lealtad hacia tu producto y/o servicio. Cuenta la historia de qué va a pasar cuando el cliente consuma lo que vendes.
  2. marketing en mexico 02Lenguaje Visual: Que tu producto hable por sí solo. ¿Tienes suficientes imágenes llamativas, videos, artículos y gráficos? Expresa lo maravilloso que es tu producto, ya sea como se ve en tiendas, anuncios o redes sociales.
  3. La Era de la Impaciencia: Cada segundo es importante cuando hablamos de servicio al cliente. No afectes su experiencia con tu producto retrasando el servicio que le puedes ofrecer – su tiempo es valioso.
  4. Oportunidad con los Móviles: Que tu producto sea accesible desde un Smartphone. El 60% de los dispositivos que actualmente están en línea son Smartphones y Tablets, lo que significa que el consumidor accede desde ellos para conocer tu producto antes de adquirirlo. Asegúrate que la información que ofreces en línea sobre tu marca, es amigable y compatible con sus Smartphones.
  5. Vida Consciente: El consumidor actual está preocupado por situaciones sociales y personales, bríndale un producto o servicio que le permita cuidar al planeta, disfrutar al máximo su tiempo o que impacte de manera positiva su entorno. Vende una experiencia única.
  6. El Valor de las Imperfecciones: Hoy tiene más valor un objeto artesanal que uno en serie, ofrécele a tu consumidor un producto único y llamativo. Todos queremos demostrar originalidad en nuestras personalidades.

El mercado está en constante cambio por ciertos factores como lo son el infinito acceso a información en línea, la globalización y el cambio de las tendencias mundiales, así como el cambio de mentalidad en las personas, que ahora buscan bienestar y equilibrio. Mantén tus servicios actualizados con lo que está pasando en el mercado mundial para ser innovador y destacar entre la competencia.

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Usa estas herramientas a tu favor para ofrecer una experiencia inolvidable y generar un lazo positivo con tus clientes. De esta forma tu producto se moverá con la ayuda de tus consumidores a través de su recomendación y comentarios positivos.

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2013 The Year of Digital Marketing: The Internet Marketing Revolution

The increase use of digital media

According to a comprehensive analysis by Morgan Stanley, 91% of people always keep their phone within  3 ft around 24 hours a day. Because communication systems have become ever more comprehensive and integrated, it makes sense that every day more and more people use their mobile devices to read news, listen to the radio, and watch the programs that they want to watch. The shift in the relative time people spend near “traditional media” is shrinking. It is predicted that in the year 2013 digital marketing would take close to 70 percent of all successful marketing campaigns, even those that have traditionally relied on printed media in the past.

The importance of digital marketing

The increase use of digital media2013 is a revolutionary year according to several online marketing sources. As technologies make it possible for more and more people to have an integrated online experience, all marketing should focus around conveniently delivering to the customer the products and services in such a way that it require a minimal effort for him/her. As search engines provide more comprehensive services, for instance Google developing the Knowledge Graph, more and more people are expected to focus on the online image of a business before actually committing to do a local purchase decision. People use the internet to read reviews, get advice, and develop a perception of an establishment to decide if he/she wants to conduct business with the company.

It is important for your company to develop the right kind of online content and marketing strategy if you wish your company to be successful in the year 2013 and beyond. Business that fail to provide a significantly comprehensive service by taking advantage of online resources and tools, will see a drastic drop in their new clients. Do not let your competitors put you out of business, focus on developing an integrated online image that will attract new customers and increase brand loyalty with your existing clients.

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