Virtual Reality and How to Use It Wisely

Marketers can now provide a fuller experience through Virtual Reality – showing their potential customers a specific place or event. With this new technology, marketers can reach out to new markets and get customers interested in what they present to them.

One market that is going to be very influenced by this new trend is the gaming industry. New games introducing the possibility to play using VR will allow players to enjoy this technology and play in a very ‘sophisticated’ way.

Facebook is showing more videos with the trend of displaying 360 videos on subjects that attract people and spark their interest in learning more about what they see. Perhaps in the future we will see VR introduced in our newsfeeds.

vr 2This new technology will introduce what normal photos or videos couldn’t show before: wider images, more context, and a very interesting approach to certain experiences. As an example, instead of just showing an image that says “Beautiful Hotel Near the Beach”, now companies can actually give potential customers a virtual tour and have them ‘experience’ what they have to offer, closing more deals and making the customer more intrigued.

If you offer trips, you can show the actual trip to potential customers and motivate them to travel. If you offer games, now you’re offering getting inside the game and seeing everything with your own eyes. If you offer products, you can develop strategies that involve seeing your product in VR and people engaging with it. The point is that this technology is here to stay and you can now offer an experience without necessarily purchasing it yet.

With more affordable options to acquire a virtual reality headset (one example being the Google Cardboard), it is possible for marketers to engage with this and incorporate it on their strategies. This will give brands a better opportunity to engage with their market. What are your thoughts about this?

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How Should Your Content Marketing Strategy Look This 2016

Here’s a short explanation on what content marketing is.  This marketing strategy is focused on developing and sharing attractive, relevant, and steady content to engage and retain a certain audience. Content can be presented in various ways like videos, photos, news, e-mails, podcasts, blogs, etc.  In raw terms, it’s a way to communicate with your potential customers without selling them anything. By doing this you’re showing them that you’re trustable enough and you’re giving them time to know and like your business before they start buying your brand.

 marketing strategy 2016 01To develop a new marketing strategy with good content marketing you should keep in mind the continuous growth of interactive content on the web. Companies are developing new ways to show brand content through a variety of strategies like that showcase videos and visuals. Some tools still in development and already attracting the attention of people are the Oculus Rift, VR tools, augmented reality, 360° videos, and other visual media content that you can already find on the web. These tools keep people engaged and entertained – they’re catching their attention.

Take note as well of the feature on social media to promote your publications. This tool will help your business reach out more people that may not be aware of what you offer – make sure to promote enough content that attracts people to your pages.

marketing strategy 2016 02Always remember to have lots and lots of visuals to keep people engaged with your media.  Make sure you create enough eye-catching content to publish and maintain people in touch with your brand. Videos are dominating people’s newsfeeds – you should incorporate some videos to your strategies, keeping them short and interesting (engaging the user from the beginning).

In this era in which our smart phones can build content almost similar to the one we used to see on T.V. using different apps and features, it is possible to create content that attracts the public and publish it instantly. You have to learn a lot about the apps of the moment or the features that are available for your phone so that way you can exploit it the best way possible.

As a final tip, make sure that all the content that you’re offering is responsive through mobiles. We expect to see an increment on the use of mobile devices to make online purchases and interact with web content. People are fascinated with their phones – make sure they can see what you offer on their smart phone!

Write a comment below if you believe there are other areas to focus on with your strategy….

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Tendencias de Marketing en México para el 2016

En la actualidad, es posible estar informado de todo lo que está ocurriendo a nuestro alrededor tan solo con acceder a nuestro Smartphone. Estudios recientes muestran que casi 3 mil millones de personas (de acuerdo con estudios de Nielsen.com) están en línea, lo que conforma más de un 40% de la población mundial.

El consumidor cuenta con demasiadas herramientas para estar informado de qué consume y de la experiencia que puede esperar recibir del producto y/o servicio que se le ofrece, lo que lo vuelve más exigente día con día. El acceso al internet le permite investigar a fondo tu marca y la de tu competencia, y a su vez también le permite informarte lo satisfecho que quedó con tu producto y hacérselo saber a todos tus seguidores también. Esto en lugar de verlo como una desventaja, úsalo a tu favor: genera buenas expectativas a través de la recomendación de tus propios consumidores – desarrolla un vínculo emocional que cree lealtad entre tu consumidor y tu marca.

Ofrécele a tu consumidor:

  1. Experiencia Inmersiva: La historia completa de la experiencia que se puede esperar obtener con tu marca con el fin de generar un vínculo emocional creando lealtad hacia tu producto y/o servicio. Cuenta la historia de qué va a pasar cuando el cliente consuma lo que vendes.
  2. marketing en mexico 02Lenguaje Visual: Que tu producto hable por sí solo. ¿Tienes suficientes imágenes llamativas, videos, artículos y gráficos? Expresa lo maravilloso que es tu producto, ya sea como se ve en tiendas, anuncios o redes sociales.
  3. La Era de la Impaciencia: Cada segundo es importante cuando hablamos de servicio al cliente. No afectes su experiencia con tu producto retrasando el servicio que le puedes ofrecer – su tiempo es valioso.
  4. Oportunidad con los Móviles: Que tu producto sea accesible desde un Smartphone. El 60% de los dispositivos que actualmente están en línea son Smartphones y Tablets, lo que significa que el consumidor accede desde ellos para conocer tu producto antes de adquirirlo. Asegúrate que la información que ofreces en línea sobre tu marca, es amigable y compatible con sus Smartphones.
  5. Vida Consciente: El consumidor actual está preocupado por situaciones sociales y personales, bríndale un producto o servicio que le permita cuidar al planeta, disfrutar al máximo su tiempo o que impacte de manera positiva su entorno. Vende una experiencia única.
  6. El Valor de las Imperfecciones: Hoy tiene más valor un objeto artesanal que uno en serie, ofrécele a tu consumidor un producto único y llamativo. Todos queremos demostrar originalidad en nuestras personalidades.

El mercado está en constante cambio por ciertos factores como lo son el infinito acceso a información en línea, la globalización y el cambio de las tendencias mundiales, así como el cambio de mentalidad en las personas, que ahora buscan bienestar y equilibrio. Mantén tus servicios actualizados con lo que está pasando en el mercado mundial para ser innovador y destacar entre la competencia.

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Usa estas herramientas a tu favor para ofrecer una experiencia inolvidable y generar un lazo positivo con tus clientes. De esta forma tu producto se moverá con la ayuda de tus consumidores a través de su recomendación y comentarios positivos.

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2013 The Year of Digital Marketing: The Internet Marketing Revolution

The increase use of digital media

According to a comprehensive analysis by Morgan Stanley, 91% of people always keep their phone within  3 ft around 24 hours a day. Because communication systems have become ever more comprehensive and integrated, it makes sense that every day more and more people use their mobile devices to read news, listen to the radio, and watch the programs that they want to watch. The shift in the relative time people spend near “traditional media” is shrinking. It is predicted that in the year 2013 digital marketing would take close to 70 percent of all successful marketing campaigns, even those that have traditionally relied on printed media in the past.

The importance of digital marketing

The increase use of digital media2013 is a revolutionary year according to several online marketing sources. As technologies make it possible for more and more people to have an integrated online experience, all marketing should focus around conveniently delivering to the customer the products and services in such a way that it require a minimal effort for him/her. As search engines provide more comprehensive services, for instance Google developing the Knowledge Graph, more and more people are expected to focus on the online image of a business before actually committing to do a local purchase decision. People use the internet to read reviews, get advice, and develop a perception of an establishment to decide if he/she wants to conduct business with the company.

It is important for your company to develop the right kind of online content and marketing strategy if you wish your company to be successful in the year 2013 and beyond. Business that fail to provide a significantly comprehensive service by taking advantage of online resources and tools, will see a drastic drop in their new clients. Do not let your competitors put you out of business, focus on developing an integrated online image that will attract new customers and increase brand loyalty with your existing clients.

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