Snapchat as a Marketing Tool

Snapchat is a social media mobile app that allows you to send videos or images that disappear after being seen by the receptor. There are approximately 26 million users in the U.S., and around 400 million snaps are sent daily.

The videos and images that you can send on the app are not the same as the ones you would see on Facebook or YouTube – videos on Snapchat have a short time limit and disappear after being seen. Now let’s think about how we can use this to reach out to our audience:

  1. You need to understand the app. It doesn’t matter if you’re dealing with high executives, this app is used in a very casual way. If you use it in a non-formal way, adding some filters from the app and with a sense of fun, you will be seen as more approachable and people will see your brand in a more personal way.
  2. Use the videos. Even if they’re going to disappear right after being seen, you can still show a right amount to keep people interested in your brand. These videos don’t have to be that professional because of the time limit.
  3. Show the personality of your brand. It is a social media app, so you should portray your brand in the way you want people to see it and demonstrate a more personal side of it. With the time limit of the app you’re able to show lots of videos and photos in a short time lapse. Use it to show what happens throughout your company’s processes.
  4. Create a story. Brands use Snapchat to create a personal story that will be visible to users for 24 hours. Don’t be afraid to show a more personal side of your brand, this will attract people.
  5. Live. Show your followers live moments of events happening around your brand.
  6. Exclusive content. Deliver exclusive content only to your Snapchat followers. Thank them by sharing offers they wouldn’t find on other apps. Make them interested in sharing your Snapchat to other users or in other media. A good example of this could be a promo where they have to share one of your Snaps in other social media and tag you to win something.
  7. Share your Snapcode. Share it on other social media so people can start following you.

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Please share your opinion in the comments below.

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Virtual Reality and How to Use It Wisely

Marketers can now provide a fuller experience through Virtual Reality – showing their potential customers a specific place or event. With this new technology, marketers can reach out to new markets and get customers interested in what they present to them.

One market that is going to be very influenced by this new trend is the gaming industry. New games introducing the possibility to play using VR will allow players to enjoy this technology and play in a very ‘sophisticated’ way.

Facebook is showing more videos with the trend of displaying 360 videos on subjects that attract people and spark their interest in learning more about what they see. Perhaps in the future we will see VR introduced in our newsfeeds.

vr 2This new technology will introduce what normal photos or videos couldn’t show before: wider images, more context, and a very interesting approach to certain experiences. As an example, instead of just showing an image that says “Beautiful Hotel Near the Beach”, now companies can actually give potential customers a virtual tour and have them ‘experience’ what they have to offer, closing more deals and making the customer more intrigued.

If you offer trips, you can show the actual trip to potential customers and motivate them to travel. If you offer games, now you’re offering getting inside the game and seeing everything with your own eyes. If you offer products, you can develop strategies that involve seeing your product in VR and people engaging with it. The point is that this technology is here to stay and you can now offer an experience without necessarily purchasing it yet.

With more affordable options to acquire a virtual reality headset (one example being the Google Cardboard), it is possible for marketers to engage with this and incorporate it on their strategies. This will give brands a better opportunity to engage with their market. What are your thoughts about this?

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How Should Your Content Marketing Strategy Look This 2016

Here’s a short explanation on what content marketing is.  This marketing strategy is focused on developing and sharing attractive, relevant, and steady content to engage and retain a certain audience. Content can be presented in various ways like videos, photos, news, e-mails, podcasts, blogs, etc.  In raw terms, it’s a way to communicate with your potential customers without selling them anything. By doing this you’re showing them that you’re trustable enough and you’re giving them time to know and like your business before they start buying your brand.

 marketing strategy 2016 01To develop a new marketing strategy with good content marketing you should keep in mind the continuous growth of interactive content on the web. Companies are developing new ways to show brand content through a variety of strategies like that showcase videos and visuals. Some tools still in development and already attracting the attention of people are the Oculus Rift, VR tools, augmented reality, 360° videos, and other visual media content that you can already find on the web. These tools keep people engaged and entertained – they’re catching their attention.

Take note as well of the feature on social media to promote your publications. This tool will help your business reach out more people that may not be aware of what you offer – make sure to promote enough content that attracts people to your pages.

marketing strategy 2016 02Always remember to have lots and lots of visuals to keep people engaged with your media.  Make sure you create enough eye-catching content to publish and maintain people in touch with your brand. Videos are dominating people’s newsfeeds – you should incorporate some videos to your strategies, keeping them short and interesting (engaging the user from the beginning).

In this era in which our smart phones can build content almost similar to the one we used to see on T.V. using different apps and features, it is possible to create content that attracts the public and publish it instantly. You have to learn a lot about the apps of the moment or the features that are available for your phone so that way you can exploit it the best way possible.

As a final tip, make sure that all the content that you’re offering is responsive through mobiles. We expect to see an increment on the use of mobile devices to make online purchases and interact with web content. People are fascinated with their phones – make sure they can see what you offer on their smart phone!

Write a comment below if you believe there are other areas to focus on with your strategy….

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Create an Appealing Twitter Account for Your Business

Twitter is a microblogging platform that allows you to write “Tweets” that are 140 characters or less. People use twitter to find out what’s happening in the world in real time and to connect with people and companies globally. Around 42% of the total users on Twitter follow their favorite brands. It could be beneficial for your company to enter this potential market and have a significant outreach of possible new customers.

twitter 3As a recommendation, your profile should have your logo as profile picture. Use the name of your brand as username and add the link to your webpage and other social media accounts in your description. Also, it is a good idea to create a hashtag with the name of your brand for people to communicate easily with you.

Use the proper format to correctly write your Tweets: 1) start off with the text; 2) then the link you want to display; 3) add the attribution with @ if needed; 4) incorporate the hashtags, and 5) insert an image to make it more appealing.

I will now explain what you can do to engage correctly with the community on Twitter:

  1. Engage on relevant news

Comment on the trends, news, and other important events that could impact your brand. Join conversations that focus on things that matter to your business –  this way people will see you engaging and, once they find your content relevant, they will start following you.

  1. Retweeting

Another way to draw attention to your Twitter account is to retweet content that is interesting to your circle. Sharing this content will benefit your account and the one you’re retweeting from. Share information from important media content sources like Forbes, The Huffington Post, The New York Times, Buzzfeed or a source that is relevant with what you do.

  1. Content

Share repeatedly to get to people. You need to create engaging content for people to share it with their followers. It could help if you write the word “retweet” in the tweet. Share pages, blog entries – give information that is relevant with the people you want to reach. Write tweets that generate conversations and hold the interest of your followers.

  1. Teasing

To succeed doing this, you have to get people’s attention. You can create expectation in a series of tweets. Use this when launching a new product or a new feature – something new associated with your brand or an interesting promo. Create something worth following each tweet till the end.

  1. Rewards

Provide your Twitter followers with exclusive content through promotions – something to reward them for keeping in line with your company through this platform.

  1. Create a list

You can create lists of Twitter accounts and set them as private or public. You could create a private list to monitor your competition. You could also create a public list of Twitter accounts that you consider valuable in content and share it with your a
udience – this will draw more attention to your account.

  1. Images and videos

These are important to engage with your followers. It is more reliable to be retweeted with an image or video in your tweet. Make sure to share images worth sharing or interesting videos that make people interested in what you publish.

  1. Use the proper hashtags

Hashtags are the tools that you use on Twitter to reach a specific market. Use “Hashtagify” to research the most popular hashtags with the audience. Use “Rite tag” to rate the reach of your hashtags as you incorporate them. Get the MOST VISIBILITY for your tweets with these tools.

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You can also use Twitter Analytics to evaluate your progress and discover influential people near your market. Make sure that you’re doing the right thing on your Twitter account to make the most of it.

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The Ultimate Guide to Exploit Your Instagram

We are talking about the fastest-growing app of the moment. This app has an estimated 400 million monthly active users (worldwide), and of those users the estimated number of users in the U.S. is around 77.6 million. In 2018, there will be approximately 106.2 million users in the U.S.. These numbers are estimated results taken from both Instagram’s own reports and other news reports.

It’s a good idea to start thinking about how to use this app to promote your brand or to reach your market in a very unique way. Instagram is a mobile-based social network used to share videos and photos, mainly. With it you can increase the customer engagement and loyalty by creating an image of your brand the way you want to be seen by social media users.

You need to take into consideration certain tips and strategies to be more reachable:

  1. instagram 02 Hashtags. They show your post outside the circle of your followers. They let you reach more markets or customers that weren’t aware of your company. You could use popular hashtags, trends, or the ones that are searched by most people on the app. You could also go the other way and use very detailed hashtags to reach the persons that search for a specific thing – something more focused on what you offer. You need to experiment with hashtags – maybe using from 1 to 10 on each post (see what works best for you).
  2. Keep your Theme. Build an identity with eye-catching content. You shouldn’t take random pictures and post them. Build a theme around your product or brand (the way you want to be seen by your followers) rather than just bombard people with pictures of promos or photos of your product. Create an image that could be associated with your product and slowly sell your brand in an attractive way.
  3. Frequency. Create a content calendar to maintain an active presence. This will depend on how you want to reach your followers. The recommendable thing to do is to post daily to get to your followers and have the opportunity to reach new ones. If you think that posting more often (like twice a day) is going to increase your followers, just try it out. Experiment with different options and see what fits your brand until you find the perfect amount of daily posting.
  4. Build a community. It is a social platform so use it as such. You need to engage with people, involve yourself around the interests of your company. This could be through hashtags, liking others person’s pictures, or commenting.
  5. Profile perfection. Make sure that your profile is in touch with the theme you choose for the brand and also make your description and profile image attractive enough. You can show links to your other social media pages or to your website. Consider creating a specific hashtag associated with your brand that you can use in your pictures to make it your own and for people to associate it with your company.instagram 03
  6. Captions. You can write 2,200-character captions to engage your customers by microblogging within your posts, sharing a story or giving them a full description of the moment you’re sharing with them. 
  7. Tools. Use ICONOSQUARE, an app that allows you to access your account from your web browser and analyze the statistics of your posts on Instagram. Use SCHEDUGRAM to make a schedule of your posts in your account. INK361 offers a full service tool for viewing, scheduling and managing your posts. PIQORA will help you find things to attract an audience by showing them interesting posts.
  8. Instagram adds. The app now allows you to advertise your business. You only need to create an ad on your Facebook account and pay for your business to reach more people through Instagram.
  9. Post variety. Post user-submitted pictures of customers enjoying your products and/or services. Post some pictures of your business location, new products, images with positive comments, demos, a personal side of your day, holiday posts, etc..instagram 04
     

Tell us what do you think of these strategies or add another tip to use Instagram in the comments below.

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How to Professionally Address Bad Reviews Online

Did you get a bad review on Facebook, Yelp, Yahoo! Local, Citysearch, Angie’s list or Google places for business; or a tough comment on Twitter and upsetting comments on your blog?

Accepting positive comments is the easy and enjoyable part of using social media to advertise your brand, but a proper handle of the negative reviews can actually help you to build trust with your online customers.

Is not uncommon to read one bad review while checking out a service or a specific product online. It is part of the research and we normally seek the reviews to learn if the service we require has any turndowns. By checking these reviews we learn the opinions and descriptions other consumers’ experiences.

A “BrightLocal” study conducted last year shows that approximately 72% of consumers stated that they rely on online reviews same as personal recommendations, while 52% said that the favorable reviews made them more likely to buy the product/service described.

Negative reviews aren’t so bad, you should take them as a challenge to improve and to show to the public that your business can take one critique and turn it into something positive for your service or product – always recall that not everyone can be pleased all the time.

bad reviews 02

The golden rule here is to always respond to these reviews within a margin of 24 to 48 hours to show professionalism (but you need to have an idea of how to address these negative comments). So take it as a constructive feedback and check out some of the tips we offer you to address these situations the best way possible:

-Examine the review, don’t react quickly. When you find a bad review, the first thing you may want to do is defend yourself letting your emotions control you. It is clear that you want to show that you’re trying to give the best service all the time. In this situation, the best thing you can do is: first, just analyze the review; then, write a comment on the review sounding concerned; and finally, assure the client that you’re open to hear their opinion to improve your service. Show them that you’re glad to have that opportunity to make an improvement.

That way, you can establish conversation with the customer in a positive manner. Also, people searching reviews will read the conversation and will realize how you make amends on negative experiences.bad reviews 03

At the end, after having decided to either refund their money or fix the issue by offering an extra service, you can now ask him/her nicely to re-write the review or make a positive comment about the solution to the problem.

Resolve it out of the public eye. This is another step you could take by sending one personal message to the reviewer and search for a solution that doesn’t involve making a long conversation online to avoid drawing more attention to the review. Once the problem is resolved offline you could ask the customer to reconsider updating the review if they were satisfied with the way the situation was solved. This could be a different approach to the last point, in which you can avoid a possible misunderstanding online and discuss in a more personal way to solve the issue. Even if the customer doesn’t delete the comment, you can post the steps you followed to address this situation and let people know that you make an effort to maintain good relationships with your customers.

Check for fake bad reviews. Yes, it could be possible that you’re dealing with the competitor or maybe an angry ex- employee. What you need to do first is to ensure that the review is fraudulent. Then, report this issue to the site the review was posted on – review sites like Yelp or Google Places for business have specific mechanisms to follow regarding fraudulent reviews). Once you report it and the site is sure that it’s indeed a fake review, it will disappear. The Federal Trade Commission has recently set precedent by punishing companies that write fraudulent comments; you could reach out to them as well.

bad reviews 04Let’s send the bad to the bottom. Be proactive! Another good thing that you could do to forget about bad comments is to encourage your loyal customers that are satisfied with the service you offer to write good reviews and comment about their experience with your service. This will send any bad review down the page, and you’ll have more positive comments for potential customers to read about your service on top (they would have to scroll down a bit to find the bad review). This weakens the bad reviews by showing that it was possibly an exception and not something that happens often.

What do you think? Comment below if you think there’s another solution to bad comments on review sites.

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Comercio Electrónico en México 2016

Datos de la Asociación Mexicana de Internet (AMIPCI) indican que entre el 2014 y 2015, el comercio electrónico logró un crecimiento superior al 34%, el cual le permitió alcanzar 162 mil 100 millones de pesos por operaciones de compra en línea. Emarketer estima que actualmente México ocupa el segundo lugar en cuanto a países con mayor porcentaje de crecimiento de compradores en línea con un 26.04%, siendo actualmente el líder en toda Latinoamérica en este rubro. Alrededor de 75% de los usuarios de la red (un estimado de 40 millones de personas) compran regularmente en línea. Para el 2016 se estima que México alcance más de 12.1 millones de compradores por medios digitales.

comercio electronico mexico 02¿Tu marca o empresa ofrece un producto? ¿Por qué no además de ofrecer ese producto en tiendas, dar la oportunidad de acceder al mismo desde la comodidad de sus hogares o cualquier lugar con acceso a Internet? Así logras que el consumidor tenga acceso a tu producto a través de su Smartphone, Tablet o laptop, y tú a cambio tienes más puntos de venta.

Antes de empezar a introducir tu comercio al amplio servicio de las ventas en línea, sólo debes de analizar los siguientes puntos y encontrar la forma de prevalecer e incrementar las posibilidades de tu marca en el mercado online:

  • La creciente inducción a la red en México y el acceso a la tecnología, que en México ronda alrededor de un 35% de la población.
  • Los productos bancarios; la accesibilidad de hacer los pagos en línea, que aún es un tema muy mal
    percibido por los compradores online, aunque para 2016 se espera mejorar en este ámbito, ya que los bancos
    perciben el crecimiento del comercio electrónico y están buscando formas de facilitar los pagos del mismo. En México más del 60% de las compras se realizan con tarjeta de crédito y la relación que se tiene con las tarjetas de débito es de 3 a 1.
  • Finalmente, lo último a tener en consideración es la oferta de un servicio de calidad; ¿Qué es esto? Ofrecer variedad con un alto servicio de postventa (Distribución, entrega, garantía, devoluciones, cambios, quejas y problemas). Recuerda que una experiencia única hará que tus consumidores se mantengan fieles y recomienden ampliamente tu marca.

Una vez analizados estos puntos, ten en cuenta la amplia conveniencia que tiene el comercio electrónico en México – una oportunidad de ofrecer tu marca a un mayor territorio y aumentar tu cantidad de consumidores, ¡solo por pasar tu comercio a un plano digital!comercio electronico mexico 03

 

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Tendencias de Marketing en México para el 2016

En la actualidad, es posible estar informado de todo lo que está ocurriendo a nuestro alrededor tan solo con acceder a nuestro Smartphone. Estudios recientes muestran que casi 3 mil millones de personas (de acuerdo con estudios de Nielsen.com) están en línea, lo que conforma más de un 40% de la población mundial.

El consumidor cuenta con demasiadas herramientas para estar informado de qué consume y de la experiencia que puede esperar recibir del producto y/o servicio que se le ofrece, lo que lo vuelve más exigente día con día. El acceso al internet le permite investigar a fondo tu marca y la de tu competencia, y a su vez también le permite informarte lo satisfecho que quedó con tu producto y hacérselo saber a todos tus seguidores también. Esto en lugar de verlo como una desventaja, úsalo a tu favor: genera buenas expectativas a través de la recomendación de tus propios consumidores – desarrolla un vínculo emocional que cree lealtad entre tu consumidor y tu marca.

Ofrécele a tu consumidor:

  1. Experiencia Inmersiva: La historia completa de la experiencia que se puede esperar obtener con tu marca con el fin de generar un vínculo emocional creando lealtad hacia tu producto y/o servicio. Cuenta la historia de qué va a pasar cuando el cliente consuma lo que vendes.
  2. marketing en mexico 02Lenguaje Visual: Que tu producto hable por sí solo. ¿Tienes suficientes imágenes llamativas, videos, artículos y gráficos? Expresa lo maravilloso que es tu producto, ya sea como se ve en tiendas, anuncios o redes sociales.
  3. La Era de la Impaciencia: Cada segundo es importante cuando hablamos de servicio al cliente. No afectes su experiencia con tu producto retrasando el servicio que le puedes ofrecer – su tiempo es valioso.
  4. Oportunidad con los Móviles: Que tu producto sea accesible desde un Smartphone. El 60% de los dispositivos que actualmente están en línea son Smartphones y Tablets, lo que significa que el consumidor accede desde ellos para conocer tu producto antes de adquirirlo. Asegúrate que la información que ofreces en línea sobre tu marca, es amigable y compatible con sus Smartphones.
  5. Vida Consciente: El consumidor actual está preocupado por situaciones sociales y personales, bríndale un producto o servicio que le permita cuidar al planeta, disfrutar al máximo su tiempo o que impacte de manera positiva su entorno. Vende una experiencia única.
  6. El Valor de las Imperfecciones: Hoy tiene más valor un objeto artesanal que uno en serie, ofrécele a tu consumidor un producto único y llamativo. Todos queremos demostrar originalidad en nuestras personalidades.

El mercado está en constante cambio por ciertos factores como lo son el infinito acceso a información en línea, la globalización y el cambio de las tendencias mundiales, así como el cambio de mentalidad en las personas, que ahora buscan bienestar y equilibrio. Mantén tus servicios actualizados con lo que está pasando en el mercado mundial para ser innovador y destacar entre la competencia.

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Usa estas herramientas a tu favor para ofrecer una experiencia inolvidable y generar un lazo positivo con tus clientes. De esta forma tu producto se moverá con la ayuda de tus consumidores a través de su recomendación y comentarios positivos.

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Quick Tips to Help You Take Great Pictures with Your Smartphone

  • Get Close to Your Subjects: Most smart phone cameras are better utilized when pointed closely at your subject. Use the focus feature by tapping on what you want to be in focus.
  • Find the Best Light: If you’re taking a photo of something that can be moved, move it toward some light. The SUN is your friend. Taking pictures in bright light will make your image look more alive and it will also help your camera to capture more detail. 
  • Backgrounds are Important: Always consider your background when taking photos. Don’t let a messy or distracting background take away from your subject
  • Make Sure Your Lens is CLEAN: Use your shirt to wipe your lens before a picture to remove any dirt that might make your picture blurry or less clear
  • Crop Don’t Zoom: Image quality quickly deteriorates when you zoom in . Snap the photo as is then crop after to get the end result.
  • Use square feature for Instagram: If you plan to post your photo to Instagram, use the square photo feature. That way you can make sure everything will fit into the frame once you open it in Instagram. 
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