Marketers can now provide a fuller experience through Virtual Reality – showing their potential customers a specific place or event. With this new technology, marketers can reach out to new markets and get customers interested in what they present to them.
One market that is going to be very influenced by this new trend is the gaming industry. New games introducing the possibility to play using VR will allow players to enjoy this technology and play in a very ‘sophisticated’ way.
Facebook is showing more videos with the trend of displaying 360 videos on subjects that attract people and spark their interest in learning more about what they see. Perhaps in the future we will see VR introduced in our newsfeeds.
This new technology will introduce what normal photos or videos couldn’t show before: wider images, more context, and a very interesting approach to certain experiences. As an example, instead of just showing an image that says “Beautiful Hotel Near the Beach”, now companies can actually give potential customers a virtual tour and have them ‘experience’ what they have to offer, closing more deals and making the customer more intrigued.
If you offer trips, you can show the actual trip to potential customers and motivate them to travel. If you offer games, now you’re offering getting inside the game and seeing everything with your own eyes. If you offer products, you can develop strategies that involve seeing your product in VR and people engaging with it. The point is that this technology is here to stay and you can now offer an experience without necessarily purchasing it yet.
With more affordable options to acquire a virtual reality headset (one example being the Google Cardboard), it is possible for marketers to engage with this and incorporate it on their strategies. This will give brands a better opportunity to engage with their market. What are your thoughts about this?