[McAllen Content]: Just like before hiring a company must consider the employee reputation, most customers today have certain expectations about a business before coming to make a purchase. Individuals look at online reviews, social media recommendations, and search results to make an educated purchase decision.
Today more than ever is important to monitor the virtual appearance of a business and to closely monitor digital footprints that can hurt a business online reputation. Businesses need to stay current with the technologies that their clients are using to find them and more importantly business owners need to pay close attention to how their enterprise is perceived online.
Online Business Impression:
- Social media recommendations: According to an independent Facebook study, close to 70 percent of Facebook users would consider “trying out” a product or service than one of their close friends has recommended in Facebook. Social media marketing takes the “word of mouth” recommendation model to a new level by leavening the continuous exposure and “viral factor” of the social web.
- Online reviews: There are dozens of websites that either aggregate reviews or allow individuals to post business reviews of the listings they have indexed. Potential customers access this review sites and form an impression of the business by averaging out the overall rating of the business. By actively encouraging reviews, business owners can take advantage of the descriptive nature of reviews sites to advertise more product of services and help increase the perception of online customer satisfaction.
- Search engine reputation: It is the nightmare of all technology-aware business owners that prospective clients looking for their businesses in search engine (S.E.) portals get confused about a business and choose the competition out of a wrongful search engine listing. Search engine reputation management deals with making a digital impression in search engines such as Google, Bing, and Yahoo, that can help potential clients find exactly what they are looking for when they type your business name in S.E.
By continuously monitoring the web, an online reputation management company can help business owners stay ahead of their competitors and leverage the increased use of the online world to connect with more and more clients. At Red Ant Digital Marketing we help our clients understand the emerging technologies and we help them create the right online digital footprint that can help their clients find them. Contact us today to see how we can help you with your business online reputation.